PROMOTIONAL EVENT SERIES (2016-2019)

DUSK Music Festival

Tucson, AZ

Job Description: Creative development of project, coordination of DJs staffing and promotional materials, implementation of concept, and execution of project including coordination of sponsor inclusion.

From year to year, we have strategically and creatively evolved DUSK Music Festival’s series of bar nights and restaurant activations. Through the practice of merchandise handouts, ticket raffle giveaways, and flyer hand outs we were able to use these events to hype up DUSK and increase data collection. Our goal was to consistently have as much of a presence as possible while pushing brand awareness and exciting our audience. We also used these events to enhance the relationships DUSK’s sponsors by inviting them to join us.  These events were an awesome way to give our client’s sponsors what they deserve through collaboration. At this event, discounted tickets were offered as an incentive to increase attendance as well as push sales.